Data analytics is the science of curating, cleaning, and analyzing raw data in order to make conclusions and provide customers with business insights. Data analysis reveals trends and metrics that would otherwise be lost in the many pools of data stored in different systems within an organization.
Data management involves a broad range of tasks, and includes the processes of collection, management, and usage of data in a secured and cost-effective fashion.
Data that is available and optimized for analysis can be used in various business intelligence tools to gain valuable insights and drive strategic decision making.